Raiffeisen Bank

2020–2022

Main screen redesign
to drive adoption

Main screen redesign to drive adoption

I turned my design concept into a fully launched product
for over 200K+ users for a B2B app for Austria’s largest bank, serving the Russian quarter.

Challenges

Users' view — Managing accounts
is difficult due to no sorting, hidden deposits, and hard-to-find statements

Users' view — Managing accounts is difficult due to no sorting, hidden deposits, and hard-to-find statements

Company's view — We need to increase penetration with the mobile app among web users

Company's point —
We need to increase penetration with the mobile app among web users.

My view as a designer — The outdated design, unchanged since 2018, differs between B2C and B2B apps

My view as a designer — The outdated design, unchanged since 2018, differs between B2C and B2B apps.

Developers' view — We have legacy system slows feature development

Developers' view —
We have legacy system slows feature development.

Users Problems Discovery

I analyzed feedback from interviews, chat support, and reviews to identify issues, focusing on five key problems:

Separate 'Account history' and 'Payment history' confused users and led to misclicks

Users expected to see pending payments in "History," but only saw past transactions

No sorting showed inactive accounts with outdated data first

Users expected the same account view
as on the web

Business users wanted the same account view as on web

Open deposits weren’t visible in the app, leading to confusion

It wasn’t clear that tapping an account would open its statement

App design overview

Main screen account

history issue

Main screen account

history issue

Payments to partners don't appear in 'Account History'—only card and bank payments are shown. This confused users, as they expected to see partner payments on the main screen, like on the web

App inconsistency
between 2 platforms

The app had inconsistent designs on iOS and Android and had been outdated since 2018.

Inconsistency between
B2B and B2C apps

Inconsistency between B2B and B2C apps

Raiffeisen Bank users had different experiences as private
or business clients.

Raiffeisen Bank users had different experiences as private or business clients.

Competitors research

Competitors research

First iteration of the redesign

The process started with a simple step: updating the screen as-is to refresh the code and prepare for future feature development.

Solutions

Full account list view replacing horizontal scroll

Account sorting was aligned with the web version to make statement access more intuitive. With new products coming, horizontal scroll was no longer scalable.

Account list in the web

The payment '+' button was moved to the 'Create' tab

We decided to create a full tab since this is a key section
of the app, and users struggled to find the '+' button.

Unified history for all account transactions was created

I merged duplicated histories into one section: 'History'.

Other improvements

that were also made

Other improvements

that were also made

Signing multiple payments that was a highly requested feature

Business owners wanted a way to sign and pay multiple transactions, often initiated by accountants. I added this
to the home screen with push notifications, which disappear if no payments need a signature.

Business owners wanted a way to sign and pay multiple transactions, often initiated by accountants. I added this to the home screen with push notifications, which disappear if no payments need a signature.

New entry point for services to boost landing page open rate

To increase user engagement with various bank services like bookkeeping, cards, accounts, and risk navigator,
I highlighted them on the home screen, aligning with the B2C mobile app layout. This led to more users using additional bank services.

To increase user engagement with various bank services like bookkeeping, cards, accounts, and risk navigator, I highlighted them on the home screen, aligning with the B2C mobile app layout. This led to more users using additional bank services.

Unified navigation

Users started to have a more consistent experience across the app, and in 2024, the B2C app also improved its design, making the apps even more cohesive.